Los Angeles: The universal method of communication has gone digital. The emergence of social media has opened up a forum for people to connect with their favorite brands, celebrities, athletes, and political leaders instantly. I want to be at the forefront of this movement by helping to shape the voice of these influencers by using the digital market for branding. Branding is my passion. It’s what I love.

 

The toughest part about this very public industry is that I am a very private person. I find that people always want to attach themselves to what I have going on just to be affiliated with the fame. It’s a very hard pill to swallow when people stop calling you because you won’t get them into an exclusive party or give them tickets to major sporting events. On the other hand it becomes clear who is truly in my corner as I make it a point to stay humble and appreciate every interaction.With past and present clients including Def Jam Records, Atlantic Records, NFLPA, Super Bowl (XLVI, XLVII, XLVIII), NBA All-Star Weekend (Houston), United States Olympic Committee (USOC), ESPN STIHL Timbersports Series and many more I am on a mission to be the “Oprah” of digital media and gracing the pages of Forbes Magazine in the near future.

 

I challenge inspiring digital media innovators to stay engaged in your industry at all times keep volunteer and intern opportunities as important factors in your career plan; free contacts you make in non-paying gigs open the biggest doors. Remember all lessons and wisdom don’t come straight from the CEO, it’s the people who make up the CEO’s team that hold many precious gems of knowledge.

 

Quote of my day: “When pursuing your passion, success will always follow”

 

MJ “Sunny” Dawson

Content Strategist

@theesunnyd | Twitter/Instagram